The Optimization Process

If you already have your website but it is not optimized than now is the time to change. Our websites are fully optimized during the design process and with our Content Management System it allows you to change text/images/files as often as you like. All our hosted websites are re-registered to search engines each night. So if you have made any changes during the day these go through to the search engines at night. Web site optimization is not a precise science as each search engine uses its own algorithm for ranking web sites. We an help you with a proven plan that helps businesses improve their search engine ranking.

Research

This is the first phase in the SEO process. There are are number of different types of research that we do but it usually consists of business research, competitor analysis, current state assessment and the keyword research on your existing site. We then summarise the findings and the beginnings of your plan is created.

Planning and Strategy

There are a number of strategies taken into consideration in this phase. Content presentation is an important part of the SEO process. We look in depth at how the content is being presented to the end user as well and considering link building, social media, targeting regional as well as major search engines. There is also the technical considerations and our software for websites is fully compliant to search engine optimization. Then all these strategies link together to build your SEO plan.

Implementation

Now that the research, planning and strategies are reported we start the implementation phase where all the planning and strategies formed come into effect. We ensure the internal and external optimization activities planned are implemented over a time period.

Monitoring

As the name suggests there are a number of requirements that need monitoring during and after the full implementation of the SEO plan. There can be a number of variables that occur during implementation and tracking the SEO progress is very important. Referrals, rankings, traffic all are converted into a monthly report.

Assessment

This phase is to see what is and what is not working in your plan. This can uncover the little things or even a major problem that is effecting your Optimization.

Maintenance

The focus of this phase is on website maintenance. Making any necessary changes to improve or maintain your ranking.

Ongoing Marketing & Optimization

The ongoing marketing and optimization process should be budgeted in on a monthly basis into your business plans. It includes the monitoring, assessment and maintenance phases and produces a detailed report.