Many people put up good websites and then wonder why they are not getting any return for them.  Others try to get results by paying search engines, like Google Adwords, to present their websites only to find that they are paying hundreds of dollars for no result.

It is important that you start off with a website that has search optimization. This is vital as more and more people are competing online for their customers. After that you can run a number of online marketing campaigns but it is important that they are run properly.  Google Adwords, for example, is an excellent tool but you need to do an audit of the adwords you want to use.  You need to see how you are placed in the market space and you need to know that what you are paying for is hitting the target group.

Finally, depending on your final goal (sell something, get a lead, ask for feedback), you need to test a number of different website configurations to see which one works best.  This does not mean that one of them is more 'optimized' than another but rather that some web pages will solicit a better response than others - the question is of course which ones.

IOW can help you with your website marketing and search engine optimization of your website including audits, analysis and reports.